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OUR VALUES

At Pontus Corp, We invest for the long-term and place tremendous value in supporting our team members, clients and communities that we do business in. Our company operates with 3 principle as key drivers or values. Known as “CAP”. These excepting simple fundamental driver our decisions and are at the heart of our entrepreneurial culture. if you were to ask for our secret sauce, it would be our “CAP”. If you are taking notice, money is not one of our core values. The money will follow, they do not lead. ‘CAP’, just like a CAP is use to protect your head from the elements, CAP to us is the same principle. In any business we invest in, those business must embody of our values:

Culture

When it comes to workplace culture, there is a large gap between what leaders thinks is happening and what’s really happening on the ground. In today’s age of increasing diversity, employees care more about workplace culture even more than salary. They believe that a positive workplace culture is imperative to their success and effectiveness in the workplace. Employees seek an environment that enables them to thrive without fear of reprisals when they raise concerns, innovate or fail. At Pontus, our people first approach is simple; value and respect each other’s opinion, foster a culture that promotes openness. Just as we seek to acquire great businesses with superior assets. Our people first approach is the same, value the people of our business, as they are the foundation for our success.

Adaptability

To thrive in a competitive landscape, businesses must be willing to adapt and change. As businesses age and grow, due to economic conditions or the natural business cycle all businesses must learn to adapt. Whether it means to re-asses the way it generates revenue, the necessity to move into a different industry altogether – or even create a brand new one! At Pontus we believe in investing for the future. This is why we put great value on innovation surrounded by a deep understanding of industry structure and business strategy that is long lasting and resilient. In order for a business to thrive, it is crucial for a business to morph and adjust to the changes around them. This will give companies an advantage over their competitors.

Business process innovation matters for one simple reason: value. In order for your business to thrive, it is crucial to be continually innovating and improving the process. Successful business innovation means finding new revenue opportunities, optimising existing channels and, ultimately, generating higher profits. It should also give companies an advantage over their competitors. Ultimately the goal is to reinvigorate a business, creating new value and boosting growth and/or productivity.

Process

Process: In any organization, a consistent process is instrumental to its success. An effective process can improve a company’s services, products and increase efficiency. The absence of proper systems creates a structurally weak foundation. A company that is haphazardly run will be unable to track necessary measures and metrics that can provide benchmarks in order to substantiate progress Transparent operations fosters growth and expansion, enabling a company to develop beyond its core market will increasing revenue. All while maintaining the company’s high reputation of reliability.